Why Social Media Is One Of The Best Ways To Keep Your Customers Happy – Forbes

The challenge is how to capture and analyze the thousands of conversations in the social universe to identify the right issues your care team can and should address. The opportunity is to determine respond in real time and demonstrate that company is listening, turning negative experiences into positive ones and winning your customer’s trust.

Furthermore, service organizations can analyze these opinions and views to provide a valuable “early warning” system that identifies emerging problems before they become larger in severity and scale.