Why Mobile Shouldn’t Scare Small Business Marketers – Direct Marketing News

According to comScore, more than 57 percent of U.S. consumers own a smartphone. Not only is our country increasingly leading mobile lifestyles, but we’re on the brink of becoming a “mobile-first” economy. In other words, a mobile device is our first choice for accessing information. For businesses, this means more opportunity to directly engage, communicate, and transact with customers.
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