ROI: Which Digital Channels Are Marketers Best Able to Measure for ROI?

A chart depicting the ROI by Digital Channel

[testimonial] Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a newly-released survey from Econsultancy and Oracle Marketing Cloud that analyzes global marketers’ ability to measure ROI from a variety of digital channels finds that there is only a single discipline that most marketers rate themselves “good” at measuring.

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Marketing Charts

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Company Marketers Ability to Measure ROI from Digital Channels