What the Buzz? Creating Video that Goes Viral

These four videos from TED give different takes on creating viral video. Below, three infographics give an overview of how content goes viral.

[tabs slidertype=”top tabs”] [tabcontainer] [tabtext]Seth Godin[/tabtext] [tabtext]Kevin Allocca[/tabtext] [tabtext]Alexis Ohanian[/tabtext] [tabtext]Adam Sadowsky[/tabtext] [/tabcontainer] [tabcontent] [tab]In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

 

[/tab] [tab]Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.

[/tab] [tab]In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.

 

[/tab] [tab]The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video — and Adam Sadowsky’s team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation “This Too Shall Pass.”

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On Viral Marketing

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