Information. Big Data. The amount of – and access to – business transforming information is changing what it means to be a marketer. 25 years ago, the head of marketing could easily have grown up in an ad agency and been a brilliant “creative mind” who developed strong ad campaigns. Today, a great Superbowl ad isn’t sufficient. Effective marketers must understand data, know how to generate insight from, in some cases, millions of transactions, and be capable of interpreting and using statistical output to create smart strategies and plans.
Read More…