So you’ve got a ton of Facebook fans, and you’re seeing engagement and reach improve with every new post. That’s what we all strive for, but has anyone ever attached a monetary value directly to those fans?
Well, they have now.
Syncapse, a social media marketing firm recently released their study determining what a Facebook fan is worth in regards to the brand, and they determined it to be upwards of $174.
Knowing the ROI of social media marketing just became a little easier, and with this figure brands can move forward with a much more succinct idea of how their Facebook fans will affect the bottom line.