Inbound Marketing Glossary: W

the ultimate inbound marketing glossary

Web 2.0

A term coined to loosely describe Web-based services such as blogs, wiki sites, and social networks
that emphasize online collaboration and content-sharing among users.


Each domain has an owner of record. Ownership data is stored in the Whois record for that domain. Some domain registrars also allow you to hide the
ownership data of your sites. Many large scale spammers use fake Whois data. See also: DomainTools Whois Source –…

White Hat SEO

Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers.
Within that highly profitable framework search engines consider certain marketing techniques deceptive in nature, and…


A “mini-Web page” or a piece of content that you can “snag” and then embed in various personal
Web sites. Distribution usually includes tools that allow users to easily port or grab code to embed
the widget across their own sites and social network profiles. For example, a widget could be a
graphical display of your most recent tweets on Twitter or of your Facebook fans and posts. Widgets
are typically embedded in the sidebar of blogs


A Web environment that allows visitors to openly edit the content, used primarily for collaborative
content development and publishing. Example: Wikipedia


Free online collaborative encyclopedia using wiki software. See also: Wikipedia


A lexical database of English words which can be used to help search engines understand word relationships. See also: Wordnet – official site


Popular open source blogging software platform, offering both a downloadable blogging program and a hosted solution. If you are serious about building a
brand or making money online you should publish your content to your own domain because it can be hard to reclaim a…


Feature rich paid keyword research tool which collects data from a couple popular meta search engines, like Dogpile. Due to Wordtracker’s small sample size
their data may be easy to game. See also: – official site Digital Point Keyword…

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