VW’s Direct Mail Campaign Is Greater Than the Sum of Its Parts – Direct Marketing News

“Direct mail works incredibly well in the automotive space; we do a lot of email and CRM for VW, as well, but direct mail is still what people want because it provides a tactile experience—they actually want to keep the literature,” Ryan says. “When people are considering a new car, they go into collector mode and look at many different models and gather lots of information.”
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