This infographic by Venngage presents 10 visual content marketing statistics that you should know for 2017.
Visual Content Marketing Statistics: 2017
From 2015 to 2016, the use of visual content in articles published by marketers increased by 130%.
Marketers use stock photos and original graphics as 65% of their visuals.
41.5% of marketers said that original graphics, such as infographics and illustrations, performed best.
71.1% of marketers claimed that they spent less than five hours a week making visuals.
32% of marketers used an online design tool to make visual content.
36.7% of marketers struggled with being able to produce visuals on a consistent basis. (I can certainly understand that, if they’re spending less than 5 hours per week!).
Most marketers, 60.8%, stated that the use of visual content was absolutely necessary to their marketing strategy.
31.6% of marketers surveyed said that 0% to 10% of their budget was spent on visual content.
Only 21.5% of marketers stated they planned to spend 0% to 10% of their budget in 2017.
Marketers see an increased value in the use of visual content for marketing.