A 2014 survey – fielded among 318 video production professionals – reveals that the most popular video SEO tactics are tagging videos with keyword terms (73%) and annotating videos (58%), although only 1 in 5 create video sitemaps for videos on their websites. Other results from the survey indicate that respondents are most commonly producing videos for company websites (81%) and social media sites (69%), and about 1 in 5 produce videos for email marketing (23%) and online video ads (17%).

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