Web marketers are increasingly turning to social media as a great source of high-quality links. Deciding to utilize social is a good first step, but earning the attention of others is easier said than done.

In today’s Whiteboard Friday, Rand covers four of his favorite tactics for squeezing the most link juice out of social media. http://moz.com/blog/the-top-4-ways-to-use-social-media-to-earn-links-whiteboard-friday

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