The Rules of Link Building – Whiteboard Friday

http://moz.com/blog/the-rules-of-link-building-whiteboard-friday

Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel.

In today’s Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need to come out on top.

source