The Pillars of Content Marketing Strategy – Direct Marketing News

Content is an essential component of your marketing strategy, and how you choose to integrate it into your overall plan depends largely on how you define your target market. Your target market is not the same as any customer that could conceivably buy your product; it is deliberately designed to be exclusive. Creating such focus grounds your message so you can tell your story in a manner that allows your audience to identify with your brand and allows you to speak to them clearly, directly, and with the sole intent to engage.

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