The Hierarchy of Web Presence Optimization

The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are required before organic search success can be achieved. The purpose is to visualize how the execution of SEO and the services required to perform SEO have evolved due to Google’s algorithm enhancements, and to maximize your SEO efforts and investment.

There are five different tiers in The Hierarchy of Web Presence Optimization:

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A different execution of web presence Optimization: