Joe Pulizzi: The Coming Crisis in #NativeAdvertising

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss the launch of Apple’s iOS 9 update, which may block more than ads – it may affect publishers’ and brands’ ability to do content tracking and optimization. Next, we discuss new research on reader distrust of native advertising, and share our predictions about its future. After that, we turn our attention to a new data-focused partnership between Twitter and Bloomberg, and ponder why content marketers don’t pay more attention to the value of data. Finally, we give two thumbs down to Facebook’s planned “dislike” button, and we reveal why it’s likely to be problematic. Rants and raves include Doug Kessler’s brilliant analysis of the state of content marketing, plus the problem of measurement myopia. We wrap up the show with this week’s #ThisOldMarketing example: Burger Chef.

Image source: DoYouRemember

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