Digital Storytelling Techniques: Anatomy of a Meaningful Marketing Story

Digital Storytelling Techniques

We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.
Jonathan Gottschall

Tell the right story and you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes. Some argue you can even ignore essential advertising principles and still grow a business through stories. That may be true, but only if your story follows a certain structure.