Successful project management through storytelling
1. Successful ProjectLeadership through Storytelling Stephen Carver FAPM
2. The most important skill for Project Professionals?
3. Planning “People don’t like to plan – Planning is unnatural – It is much more fun just to do.And the nice thing about just doing is that failure comes as a complete surprise.Whereas if you have planned, the failure is preceded by a long period of despair and worry”
4. Major Threats to Project SuccessKey to graph A 55A Bad communication B 37 between stakeholdersB Lack of planning C 36C Milestones not being met D 31D No quality control E 27E Costs getting out of hand 24 FF Inadequate resource co- G 23 ordination H 17G Poor overall managementH Mis-management of I 16 progress J 10I Supplier skills over- 0 10 20 30 40 50 60 stretchedJ Supplier under-resourced
5. Sticky Stories
6. But stories are just for children!
7. Newspapers Books Magazines Plays TV AdvertsVideo Games Films Business
8. 1st Principleof Journalism FIRST SIMPLIFY THEN EXAGGERATE!
9. 1st Principleof JournalismSEXY SECRETS OF POISON PIE KILLER
10. “Stories are vital for Leaders!”
11. “A story expresses how and why life changes and how it can be” “Visioning”
12. Logic/Rhetoric Storytelling “People are not inspired to act by reason alone”
13. Logic/Rhetoric Storytelling Conventional Unconventional Safe Dangerous Reasoned – logical Emotional – complex IQ EQ Engages intellect Engages hearts and mindsEasy to destroy with logic Hard to destroy with logic
14. What’s the Story?
15. What makes for a good story? Has characters A mind journey An emotional journey Embraces complexity Has structureCreates meaning – often multiple Does not tell – it shows Has an impact Catalyses change Is remembered…
16. Has structure
17. Structure 1. Starts with a situation (often balance) 2. Inciting incident unbalances situation 3. Attempts to restore balance4. Trials of risk and challenge force characters to face difficult choices/struggle 5. Discover the truth/deliverance 6. New situation…
18. It’s not what you say…
19. Communication Facts Speak at 150 WPM Process 500-750 WPM Average Attention Span 7.5 min Content 7% Relative Importance: Vocal 35% Body Language 58%
20. You are cleverer than you thinkCna yuo raed this at nroaml seped? 55 plepoe out of100 can.i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd wahtI wasrdanieg.The phaonmneal pweor of the hmuanmnid, aoccdrnig to arscheearch at CmabrigdeUinervtisy, it dsenot mtaetr in waht oerdr the ltteresin a wrod are,the olny iproamtnt tihng is taht the frsitand lsat ltteer be in the rghit pclae. The rset can be ataotl mses and you can sitll raed it whotuit a pboerlm.Tihs is bcuseae the huamn mnid deosnot raed erveylteter by istlef,but the wrod as a wlohe. Azanmig eh?And I awlyas tghuot slpeling was ipmorantt!
21. Words Don’t Matter? Golden Sandwich 3 Rule Cool/Important/Relevant Eight Elections Straight Stories – Dream/Hold/Fear Voice/Eyes/Body Connection/Challenge Change
22. What makes for a good PROJECT? Has characters A mind journey An emotional journey Embraces complexity Has structureCreates meaning – often multiple Does not tell – it shows Has an impact Catalyses change Is remembered
23. To tell your Project Story
24. Successful ProjectLeadership through Storytelling Stephen Carver FAPM