Social Media Strategy: Ford Motor Company


Ford was the first of the major global companies to leverage social media platforms. In fact, the paper attributes the company’s dramatic turnaround – from near-bankruptcy to highly-profitable – to the brand’s aggressive embrace of social media marketing. He writes that Ford utilized a creative, interactive approach to engage with and get feedback from its target consumers.

This Slideshare takes a deep look at Ford social media strategy for the launch of the Ford Focus.


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