The Social Media Brandsphere | Brian Solis

The Social Media Brandsphere is a handy tool that breaks down the division of media opportunities for marketing professionals. The infographic goes beyond the standard opportunities of Paid, Owned, and Earned Media (P.O.E.M.) and includes the more recent strategies of Promoted and Shared to create a complete picture of the opportunities available to engage audiences.

From there, Solis breaks it down even further with eight different “rings” — types of activation, platforms, ways media objects are pushed, ways media objects are measured, what their destined audience is — all which lead to center ring, the brand story.

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