Should Tumblr Be A Part of Your Social Strategy? | Simply Measured

According to a recent Tumblr study by Simply Measured, 31 of the Top 100 Brands are already on the network. Analyst Nate Smitha ascribes the success these brands are having to longevity:

Study Findings:
“On average, 29% of reblogs on Tumblr happen AFTER 30 days.”
“Original content drives 89% of engagement for top brands on Tumblr.”
“Photos account for 98% of engagement for top brands on Tumblr”

This article gives an overview of what some of them are doing to engage with their audiences.

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