SEO’s Dilemma Link Building vs Content Marketing – Whiteboard Friday

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Today’s web marketers face a difficult decision: Do they stick with the classic link-building and keyword-marketing techniques they know have worked in the past, or do they opt to spend time on the broader realm of content marketing?
In today’s Whiteboard Friday, Rand explores the reasons you might choose one path over the other.

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19 COMMENTS

  1. From my point of view, link-building and content marketing go hand in hand. 

    If you create a really good piece of content, something really useful for your stakeholders and offer it to the right key-influencers, you will get good quality links and hopefully viralization, as a perk of a good content marketing strategy.
    I know it's not THAT simple, but if you hit the jackpot with the right content, the rest will follow.
     
    That is why I think content marketing and link-building should be seen as two pieces of puzzle that match and generate better results when combined. 

  2. Well stated. very true. Besides I want to mention that I use youtube to bring traffic to my website since i am a full-time marketer on youtube. I believe this particular video is very useful. thank you very much. please go to my youtube channel to find out more regarding what you can do and benefit your web business (how to get more traffic, boost sales, views on your videos, and much more..). good luck

  3. Isn't link building a subset of content marketing?  The last part of the cycle 3:10 is influencer outreach which involves link building.  In other words content marketing begets link building.

  4. Content is and will always be the king. what if google decides that links are no longer important? all that link building work will just be for nothing. Our content, will always be the best way to get traffic, get followers, get presence, etc. No need to discuss this point.

  5. Content is google decides that links are no longer important,always be the best way to get traffic, get followers,this video is very useful. thank you very much. please go to my youtube
    channel to find out more regarding what you can do
    business that how to get more traffic, boost sales, views on your videos.

What say you?