Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries.
There are two main ways to write titles and be SEO friendly
- Write literal titles that are well aligned with things people search for. This works well if you need backfill content for your site or already have an amazingly authoritative site.
- Write page titles that are exceptionally compelling to link at. If enough people link at them then your pages and site will rank for many relevant queries even if the keywords are not in the page titles.