Search Triggers: A Secret to More Powerful PPC Ads

Howard Jacobson
Most people don’t search for a solution to their problem until something triggers them to do something about whatever pain or longing they’ve been suffering. By understanding these common search triggers, you can make your paid search ads stand out.
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http://searchenginewatch.com/article/2261314/Search-Triggers-A-Secret-to-More-Powerful-PPC-Ads