When you type a search query into a search engine such as Google, you normally get a set of 10 search results at a time. Each search result is different although it has been retrieved for the same keyword. Observe that some search results are accompanied with images, videos, user ratings, published date, author photo and additional details about the content in the Search Engine Results Page (SERP). It is a universal tendency to be attracted by visual information more quickly than text-only information. Hence, one is generally inclined to click on the search result with visual content…

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