Retailers Hoping Location Tech Offers Key Advantage in Mobile Wars

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Retailers at the National Retail Federation show held last week in New York City were searching for the next big thing to help their physical retail businesses stave off the onslaught of “showrooming” with mobile devices, resulting in online purchases. The answer may be to enlist location technology for marketing and in-store navigation. Editor in Chief Joe Francica looks at how location technology is impacting retailers’ mobile strategy sooner than expected.

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