QR Code Statistics – Smart Insights Digital Marketing Advice

34

I’ve had a nagging doubt in my mind about the response rates – no one seems to be sharing success stories. Either it’s working fantastically well for QR code vendors and brands and they’re keeping it close to their chests or they’re embarrassed.

Recent reports by Comscore, help with answering the response rate question and also gives an idea of the level of adoption amongst different demographics together with interesting data on how QR codes are being used, hence the title of this post.

This summary reviews consumer pull – adoption rates in the US, UK and Europe, but this is also driven by company push as they use QR codes more in their campaigns – we have a separate post on company QR code usage with examples to show the latest approaches.
Read More…

What say you?