In this week’s whiteboard friday, Rand make’s some predictions that anchor text may be a fading factor (still powerful, just on the downswing) while co-occurence (which he mistakenly called “co-citation” in the video) is becoming stronger.

Check out the full blog post for the full video transcription: http://www.seomoz.org/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday

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