Predicting the future – a Four-Part Series: What is predictive analytics?

You can use predictive analytics to solve your most challenging problems. It helps you discover patterns in the past, which can signal what is ahead. This first article of a four part series focuses on predictive analytics. It starts by looking at analytics in general, and then positions data-driven analytics against business rules and expert knowledge. Both types of knowledge can enhance your decision-making ability.

Predictive analytics is able to discover hidden patterns in data that the human expert may not see. It is in fact the result of mathematics applied to data. As such, it benefits from clever mathematical techniques as well as good data. Given that we can apply predictive analytics to a myriad of datasets in different industries and verticals, this article helps you identify a few applications of predictive analytics on your own.

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