Optimized for Mobile: Responsive Web Design


Any business that delivers content via mobile devices faces the challenge of ensuring an optimized customer experience, regardless of the device the customer happens to be using.

Responsive Web Design

Responsive design is Google’s recommended configuration for building smartphone-optimized websites, particularly for SEO purposes. “It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.” It also eliminates the risk of duplicate content.

Responsive design is an approach that web designers use to optimize online content for multiple devices that have varying screen sizes, from the traditional Web to smartphones and tablets


Responsive web design responds to the particular device being used, whether it is a smartphone or a tablet, displaying content relative to the size and orientation of the screen that it is being viewed on. Thanks to this adaptive component, responsive design allows for web content to render intelligently across a variety of mobile devices, delivering an optimal viewing experience for the user.

Single Code

Responsive web design utilizes the same set of code and content across multiple platforms, rather than requiring the development of separate designs for different mobile devices. In fact, it is often referred to as “one-Web,” because of its singular code.

For responsive design, the same set of code, assets, and processes are shared and reused across multiple platforms. Mobile app design, on the other hand, requires two or more dedicated, device-specific designs for each of different mobile platforms.


Responsive design dispels the cost of designing a separate mobile-optimized version of the main website. It is also usually less expensive to create and maintain than a mobile app design, which requires a different design and separate development phase for each device on the market.


Responsive web-design provides users with a consistent experience when they switch from one device to another.


This infographic by GenTech offers five reasons for adopting Responsive Web Design:




What say you?