Optimize Your Mobile Marketing Database – CRM Magazine

With an accurate and targeted mobile database, you can manage your customer opt-ins, identify communications preferences, monitor behavior, and capture and manage preference shifts. Without it, you limit the potential return of your mobile marketing program. It will be most successful if you can build an opt-in mobile marketing database large enough to deliver a positive impact on your bottom line. When strategically developed and managed, your opt-in processes will ultimately increase relevancy and response rates while minimizing opt-outs.

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