What has made mobile media marketing so popular?
With the current increase in the use of mobile devices, marketers and advertisers see this as an opportunity and channel of passing information about their products to potential consumers. Currently, studies reveal that 78 percent of marketers prefer mobile marketing because many consumers are using mobile devices. 61 percent of marketers are also able to target specific audience through mobile devices. In addition, 42 percent of marketers prefer using this medium because it enables them to format adverts the way they want. Generally, using this media in marketing has several benefits which has made it popular among marketers and advertisers.