A measure of the amount of people who think of you or your product when thinking of products in your category.
Sites with strong mindshare, top rankings, or a strong memorable brand are far more likely to be linked at than sites which are less memorable and have less search exposure. The link quality of mindshare related links most likely exceeds the quality of the average link on the web. If you sell non-commodities, personal recommendations also typically carry far greater weight than search rankings alone.
- Filthy Linking Rich [PDF] – Mike Grehan article about how top rankings are self reinforcing