The meta description tag is typically a sentence or two of content which describes the content of the page.
A good meta description tag should:
- be relevant and unique to the page;
- reinforce the page title; and
- focus on including offers and secondary keywords and phrases to help add context to the page title.
The code for a meta description tag looks like this
<meta name=”Description” content=”Your meta description here. ” / >
- Free meta tag generator – offers a free formatting tool and advice on creating meta description tags.