Making Content Marketing Work in a Social, Mobile World


One of the top 2013 marketing goals is content marketing because of its ability to drive awareness, generate leads and convert more sales. For many marketers, though, the reality is that multichannel content marketing is challenging. Massive audiences are spread across different social networks, platforms, mobile devices and connected TVs. This leads to platform fragmentation, high development costs and the inability to measure programs holistically. The good news: You don’t have to solve this problem on your own.
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