Inbound Marketing Glossary: M

the ultimate inbound marketing glossary

Manual Review

All major search engines combine a manual review process with their automated relevancy algorithms to help catch search spam and train their relevancy
algorithms. Abnormal usage data or link growth patterns may also flag sites for manual review. See also: Inktomi Spam…


In The Selfish Gene Richard Dawkins defines a meme as “a unit of cultural transmission, or a unit of imitation.” Many people use the word meme to refer to
self spreading or viral ideas. See also: Techmeme – meme tracker which shows technology ideas…

Meta Description

The meta description tag is typically a sentence or two of content which describes the content of the page. A good meta description tag should: be relevant
and unique to the page; reinforce the page title; and focus on including offers and secondary keywords and…

Meta Keywords

The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting. The code for a meta keyword tag
looks like this <meta name=”Keywords” content=”keyword phrase, another keyword, yep another,…

Meta Refresh

A meta tag used to make a browser refresh to another URL location. A meta refresh looks like this <meta http-equiv=”refresh”
content=”10;url=”> Generally in most cases it is preferred to use a 301 or 302…

Meta Search

A search engine which pulls top ranked results from multiple other search engines and rearranges them into a new result set. See also: Myriad Search – an
ad free meta search engine

Meta Tags

People generally refer to meta descriptions and meta keywords as meta tags. Some people also group the page title in with these. The page title is highly
important. The meta description tag is somewhat important. The meta keywords tag is not that…


A measure of the amount of people who think of you or your product when thinking of products in your category. Sites with strong mindshare, top rankings,
or a strong memorable brand are far more likely to be linked at than sites which are less memorable and…

Mirror Site

Site which mirrors (or duplicates) the contents of another website. Generally search engines prefer not to index duplicate content. The one exception to
this is that if you are a hosting company it might make sense to offer free hosting or a free mirror site to a…

Movable Type

For sale blogging software which allows you to host a blog on your website. Movable Type is typically much harder to install that WordPress is. See also:


Search engine built by Microsoft. MSN is the default search provider in Internet Explorer. See also: MSN Search MSN Search Features, Documentation,

Multi-DimensionaL Scaling

The process of taking shapshots of documents in a database to discover topical clusters through the use of latent semantic indexing. Multi dimensional
scaling is more efficient than singular vector decomposition since only a rough approximation of relevance is…