Phrase describing how for any category of product being sold there is much more aggregate demand for the non-hits than there is for the hits.

How does the long tail applies to keywords? Long Tail keywords are more precise and specific, thus have a higher value. As of writing this definition in the middle of October 2006 my leading keywords for this month are as follows:

#reqs

search term

1504 seo book
512 seobook
501 seo
214 google auctions
116 link bait
95 aaron wall
94 gmail uk
89 search engine optimization
86 trustrank
78 adsense tracker
73 latent semantic indexing
71 seo books
69 john t reed
67 dear sir
67 book.com
64 link harvester
64 google adwords coupon
58 seobook.com
55 adwords coupon
15056 [not listed: 9,584 search terms]

Notice how the nearly 10,000 unlisted terms account for roughly 10 times as much traffic as I got from my core brand related term (and this site only has a couple thousand pages and has a rather strong brand).

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