Logic + Emotion: Social Business Planning in 2012

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If social is to scale—it must begin to spill out of the marketing silo and truly influence how we do business. We believe a connected business is better positioned for the future than a business, which remains disconnected and non adaptive.

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[emerging media]

Source: Edelman Insights

In this SlideShare, Edelman Insights discusses its approach and methodology for doing business in a connected age:

 

What say you?