Link Rot

A measure of how many and what percent of a website’s links are broken.

Links may broken for a number of reason, but four of the most common reasons are:

  • a website going offline
  • linking to content which is temporary in nature (due to licensing structures or other reasons)
  • moving a page’s location
  • changing a domain’s content management system

Most large websites have some broken links, but if too many of a site’s links are broken it may be an indication of outdated content, and it may provide website users with a poor user experience. Both of which may cause search engines to rank a page as being less relevant.

See also:

  • Xenu Link Sleuth is a free software program which crawls websites to find broken links.

 

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