A rapid increase in the quantity of links pointing at a website.

When links occur naturally they generally develop over time. In some cases it may make sense that popular viral articles receive many links quickly, but in those cases there are typically other signs of quality as well, such as:

  • increased usage data
  • increase in brand related search queries
  • traffic from the link sources to the site being linked at
  • many of the new links coming from new pages on trusted domains

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