Landing Page Conversion Optimization – Which Hypothesis to Test First

When you design a landing page, you have to create value propositions that resonate with your buyers. However, the value in any offer will have to be based on a bunch of assumptions about the state of mind of your buyers. You will always have a bunch of different possibilities with regard to how to present your company’s value proposition.

This is where Occam’s razor comes into the picture with commanding authority: It allows you to speed up with greater certainty which possibility you’ll choose first.

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