Inbound Marketing Glossary: L

the ultimate inbound marketing glossary
The page on which a visitor arrives after clicking on a link or advertisement.
A measure used by Google to help filter noisy ads out of their AdWords program. When Google AdWords launched affiliates and arbitrage players made up a
large portion of their ad market, but as more mainstream companies have spent on search marketing, Google has done…
A citation from one web document to another web document or another position in the same document. Most major search engines consider links as a vote of

Link Baiting

The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting
techniques are targeted at social media and bloggers. See also: SEO Book Search: Link…

Link Bursts

A rapid increase in the quantity of links pointing at a website. When links occur naturally they generally develop over time. In some cases it may make
sense that popular viral articles receive many links quickly, but in those cases there are typically other signs of…

Link Churn

The rate at which a site loses links. See also: Information retrieval based on historical…

Link Equity

A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.

Link Farm

Website or group of websites which exercises little to no editorial control when linking to other sites. FFA pages, for example, are link farms.

Link Popularity

The number of links pointing at a website. For competitive search queries link quality counts much more than link quantity. Google typically shows a
smaller sample of known linkage data than the other engines do, even though Google still counts many of the links they…

Link Rot

A measure of how many and what percent of a website’s links are broken. Links may broken for a number of reason, but four of the most common reasons are: a
website going offline linking to content which is temporary in nature (due to licensing structures or…

New search platform provided by Microsoft. See also:

Log Files

Server files which show you what your leading sources of traffic are and what people are search for to find your website. Log files do not typically show
as much data as analytics programs would, and if they do, it is generally not in a format that is as useful beyond…


Latent Semantic Indexing is a way for search systems to mathematically understanding and representing language based on the similarity of pages and keyword
co-occurance. A relevant result may not even have the search term in it. It may be returned based solely on the…

Long Tail

Phrase describing how for any category of product being sold there is much more aggregate demand for the non-hits than there is for the hits. How does the
long tail applies to keywords? Long Tail keywords are more precise and specific, thus have a higher value. As of…

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