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This article by Rand Fishkin (MOZ) gives his perspective on creating the  perfectly optimized page. Noting the evolution of search engines as well as other sources of traffic — (social networks, referring links, email, blogs), he says:

My perspective is certainly not gospel, but it’s informed by years of experience, testing, failure, and learning alongside a lot of metrics from Moz’s phenomenal data science team. I don’t think there’s one absolute right way to optimize a page, but I do think I can share a lot about the architecture of how to target content and increase the likelihood that it will:

A) Have the best opportunity to rank highly in Google and Bing

B) Earn traffic from social networks like Twitter, Facebook, LinkedIn, Pinterest, Google+, etc.

C) Be worthy of links and shares from across the web

D) Build your brand’s perception, trust, and potential to convert visitors

Read More on On-Page SEO…

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Uniquely Valuable Content

An optimized page doesn’t just provide unique content, but  unique value. What’s the difference?

  • Unique content simply means that those words, in that order, don’t appear anywhere else on the web.
  • Unique value refers to the usefulness and takeaways derived by visitors to the page. Many pages can be “valuable,” but few provide a truly unique kind of value — one that can’t be discovered on other pages targeting that keyword phrase.

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