Keyword Research

The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on.

Example keyword discovery methods:

  • using keyword research tools
  • looking at analytics data or your server logs
  • looking at page copy on competing sites
  • reading customer feedback
  • placing a search box on your site and seeing what people are looking for
  • talking to customers to ask how and why they found and chose your business
SHARE
Previous article.htacces
Next articleKeyword Research Tools