Social Currency


Social Currency is the degree to which consumers share a brand or information about a brand with others


Social Currency: 8 Case Studies

Graham D Brown, author of The Mobile Youth shares insights from 8 case study examples to answer the question “What is Social Currency? Featuring Starbucks, Print Club, Monster Energy, Blackberry and more.


The Gift Economy: Content as Social Currency

@Mark Bonchek: “Content is more than content. In our digital age, content has become a form of social currency. It has meaning beyond the information it contains. This social dimension of content goes much deeper than viral videos. Brands that transform their products into content, and their content into social currency will succeed. In this provocative talk, Mark Bonchek will take us on a journey into the past and future of social media.”

Social Currency: Vivaldi Partners 2012 Study

Brands in the digitally connected world, social media, social technologies, business strategy, and innovation