Integrated Marketing Communications – Then And Now – Forbes

http://www.forbes.com/sites/marketshare/2012/05/31/integrated-marketing-communications-then-now/

“I absolutely believe the real integration opportunity, and way [for] most small business owners to blow their competition out of the water, is the intentional blending of online and offline tools and tactics around a single marketing strategy.”

John Jantsch, Duct Tape Marketing