Designing, categorizing, organizing, and structuring content in a useful and meaningful way.

Good information architecture considers both how humans and search spiders access a website. Information architecture suggestions:

  • focus each page on a specific topic
  • use descriptive page titles and meta descriptions which describe the content of the page
  • use clean (few or no variables) descriptive file names and folder names
  • use headings to help break up text and semantically structure a document
  • use breadcrumb navigation to show page relationships
  • use descriptive link anchor text
  • link to related information from within the content area of your web pages
  • improve conversion rates by making it easy for people to take desired actions
  • avoid feeding search engines duplicate or near-duplicate content
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