Increasing your twitter engagement rate can be a powerful benefit for your business. According to Twitter traffic stats, 57% of users have discovered a new small- or medium-sized business on this platform, and of those people, half followed through and shopped at the company’s store or website. Furthermore, tweet stats show that your followers can be a powerful force for your bottom line: three out of five followers made a purchase based on something they saw on their feed, and 43% plan to make multiple purchases from companies they follow.
You can use the Twitter Analytics Dashboard for tracking twitter activity including your reach, engagement, and other important statistics. Learn more about your followers and how to create better interactions with them, determine when you should tweet so as to increase engagement, and find out what kind of content works best with your audience.
Improving your Your Twitter Engagement Rate
With the data available from the Twitter Analytics Dashboard, as well as tools from third-party resources like Followerwonk and Buzzsumo, you can make the most of your time on this social media platform and see profitable results.