This step-by-step workflow, created by Aleyda Solis,  is designed to facilitate SEO competitive analysis. It focuses on the different factors and activities to take into consideration, such as gathering the potential keywords to target, identifying SEO competitors, assessing their level of difficulty, and selecting them based on defined criteria…

The Four Phases in an SEO Competitive Analysis

Solis outlines four phases in the workflow:

1. Identify your potential SEO competitors
2. Validate your SEO competitors
3. Compare with your SEO competitors
4. Select your target keywords

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