It’s hard to ignore the major impact social media is having across the globe. As of 2012, users were uploading 72 hours of video to YouTube every minute. Celebrities have accumulated millions of Twitter followers, without paparazzi, in an online medium where they control their own message. Facebook consumes tens of millions of hours of attention every day. LinkedIn has become an essential tool for both recruiters and job seekers. These developments feel almost normal after less than 10 years.