How Google is Changing Long Tail Search w/ Efforts Like Hummingbird

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Google’s Hummingbird update was different than Panda and Penguin. In todays Whiteboard Friday Rand explains the effect it has had on long tail searches.

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6 COMMENTS

  1. We believe that these changes are going to make the traditional method of SEO a thing of the past. Overall as searchers on the internet we want high quality results and we can't stand junk. If Google makes the marketer's job a little "harder" but it improves the results for the user then we'd say that it's a win.

  2. For those who are interested in the SEO world this is pretty useful information. The trend of <better content> instead of <more content> is even more important after the latest update of Google's algorithm!

What say you?