How Google is Changing Long Tail Search w/ Efforts Like Hummingbird


Google’s Hummingbird update was different than Panda and Penguin. In todays Whiteboard Friday Rand explains the effect it has had on long tail searches.



  1. We believe that these changes are going to make the traditional method of SEO a thing of the past. Overall as searchers on the internet we want high quality results and we can't stand junk. If Google makes the marketer's job a little "harder" but it improves the results for the user then we'd say that it's a win.

  2. For those who are interested in the SEO world this is pretty useful information. The trend of <better content> instead of <more content> is even more important after the latest update of Google's algorithm!

What say you?